Achteloos de beste is the story of itsme — a Dutch electrical wholesale company with a quiet ambition and a distinctive heart — told through the eyes of its leader Peter Leeflang, whose vision for empathetic leadership and smart growth transformed a series of regional acquisitions into a unified national force. From Leeflang's early certainty that he was born to lead, to the careful, tactful orchestration of merging strong-willed independent companies — Ehrbecker, Schiefelbusch, Cammaert, De Koning, and Hoogland Mennens — this is a story of building something greater than the sum of its parts. It explores the unique culture and identity that emerged when those parts became itsme, and the bold steps taken beyond Dutch borders into Romania and Germany. Part business history, part leadership memoir, it is the portrait of a company that succeeded not just through strategy, but through people, patience, and a genuine belief that doing business well means doing it with both brains and heart.