In this guide, Mark Steven unlocks the secrets to perfecting the packaging element of your product creation process, with hints and tips to ensure you maximise your consumers' experience with your brand, and to help you avoid some of the hidden pitfalls along the way.

For your consumer, the brand experience covers everything from attracting their gaze, influencing their buying decision, making the purchase, using the product, and discarding, hooked for repeat purchase.

But it starts, and finishes, with the product's packaging.