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Peter B

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Peter has been on a forty-year mission to abstract and articulate the art of value creation. It started with his study of economics at Harvard, where he learned to appreciate market research and critical thinking, and to construct industry points of view from competitive analyses and trends. With that knowledge, Peter launched a career in management consulting, which piqued his interest in organizations that were struggling to differentiate or that had lost their competitive advantage. With an expertise in transformation and strategic planning, Peter joined the world of information and communications technology and software development, working on value propositions, brand positioning, and executive communications for networking giants Telcordia Technologies and Ericsson. While at Ericsson in Stockholm, Peter earned a seat on the Ericsson White Paper Editorial Board, where he learned to talk the talk with some of the world’s leading researchers and engineers, translating complex innovations into compelling use cases that executive leadership and strategists could leverage in vision statements and keynote addresses. After a few attempts as head of marketing with entrepreneurial startups, Peter launched a boutique consultancy, Taraxa Labs, along with a venerated technologist from his telecom days, Adan Pope. Adan and Peter had logged twenty years of innovation and digital transformation programs together, which served as the foundation of their first book, “Respect the Weeds: Digital Transformation Rooted in Principled Leadership, Vision and Innovation.” The consulting work that ensued allowed Peter to develop and test a novel leadership tool, Tension Mapping™, which became the foundation of a second collaboration, “Intentional Tension: A Lever of Value Creation and Growth.” Peter’s authentic and conversational writing style is inspired by Wynton Marsalis in “Moving to Higher Ground,” where the artist and composer distinguishes between musicians who play the notes on the page versus those who use their instrument to extract an emotion from their audience. Peter hopes that his storytelling will not just resonate with readers but will also move them to embrace change in their lives and in the lives of those upon which they may have influence.

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As a Story Terrace writer, Peter B interviews customers and turns their life stories into books. Get to know our writer better by reading the autobiographical anecdote below!

On Organizational Antibodies

Organizational antibodies are hidden everywhere post-merger, but often, they were formed as the deal was conceived or before the deal was closed. In the classic “build versus buy” scenario, R&D leadership may have felt spited by the executive leadership’s decision to acquire a capability rather than trying to build it in-house. It may have been perceived as a vote of no-confidence in the ability of the development team to bring a successful product to market faster and more effectively than some startup company.

The stage, therefore, is now set post-merger for stonewalling and an unspoken hope that their new teammates will fail.

Think about this statement for a moment. “Hoping to see the team fail!” Unfortunately, this is all too common and more the norm than the exception. This is clearly not the hope or expectation of the principals who conceived of the acquisition. They were hoping for collaboration and value creation. But, as we have said, “Hope is not a plan.”

In anticipation of such defensiveness, the acquiring company’s leadership may decide to isolate the new asset from attack by separating the new team in a standalone organization. Without the full support of marketing, sales, and operations, the subject matter experts in the new entity leave, and the intellectual property dissipates with the brain drain, as no knowledge transfer was allowed to incur.

Acquisitions create tensions not just at the organizational level but also at the human level. People feel like the rug was pulled out from under them. They liked the work they were doing, they had career paths in front of them in a young and growing organization, and they worked hard to establish their reputation with the leadership of that company.

Now that the leadership team is gone, the direction of the new company is unclear, and they are interviewing for their jobs. The tensions appear suddenly and are everywhere.

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